Beyonce stars in H&M summer ad campaign

Category: Entertainment Published on Friday, 22 March 2013 07:00 Written by Associated Press Hits: 2638

NEW AD CAMPAIGN--This undated promotional image released by H&M shows entertainer Beyonce in an ad for H&M's new summer advertising campaign. Beyonce will be featured on billboards, and in print ads and TV commercials. (AP Photo/H&M)

by Samantha Critchell

AP Fashion Writer

NEW YORK (AP) — Beyonce, who seems to be everywhere as she prepares for her upcoming world tour, is going to be seen in even more places.

The 31-year-old singer is featured in H&M's new ad campaign, announced by the retailer Thursday. Mrs. Carter, as she's called in the ads, is seen lounging on a beach wearing a sundress, short shorts, a bikini and other key items from the summer collection.

H&M says the ads, which were shot in the Bahamas, aim to capture the many sides of women, showing Beyonce as strong, vulnerable, sensual, fun, flirtatious and maternal.

Beyonce said that thanks to the tropical island setting, she felt more like she was shooting a music video than a commercial.

She and her husband, Jay-Z, whose real name is Shawn Carter, have a year-old daughter, Blue Ivy.